PAULO ASSUNÇÃO
Designer and Art Director
Currently @ R/GA NY
Nubank Brand
System
During 2019 and 2020 we worke on Nubank's Brand System and the update of the brand assets.
The main challenge was to buil a system that could guarantee consistency and scalability for a team that went from 45 to 100 designers of all disciplines (UX, graphic, motion, writers) in less than one year without cutting the creative possibilities and individual explorations of each one.
The main challenge was to buil a system that could guarantee consistency and scalability for a team that went from 45 to 100 designers of all disciplines (UX, graphic, motion, writers) in less than one year without cutting the creative possibilities and individual explorations of each one.
Credits:
Design: Paulo Assunção, Everton Guilherme,
Duda di Pietro
Photography: Maltchique
Design: Paulo Assunção, Everton Guilherme,
Duda di Pietro
Photography: Maltchique